History of Gay and Lesbian Life in Wisconsin - Businesses - Bars and Clubs

Seaway Restaurant
Location: 173 S. 2nd Street, Milwaukee WI



Restaurant/ Bar/ social



The Seaway Restaurant was opened by owner Otto Schuler in July 1972, after the Seaway Inn was evicted from its Jefferson Street location. This space had formerly been occupied by the Knight Owl Restaurant, which had been advertising from October 1971 to January 1972, but by mid-1972 the building had been listed as "city owned".

According to the August 1972 issue of 'GPU News', the restaurant portion of Seaway Inn moved to this location, while the bar portion moved to 196 S. 2nd. at first called 'The New Seaway' but quickly renamed Jamie's. (That space had formerly been the Castaways South).

The Spartacus American Bicentennial Gay Guide (1976) still called it The Seaway Inn at 173 S. 2nd St. The guide described it as "Open till 3 a.m., and the place to go for breakfast or after-bar snacks. Prices are low and the cruising is good." It's uncertain whether it was actually still open in 1976, as national gay guides were often not up to date.

The owner Otto Schuler, who had also previously owned the Seaway Inn, died suddenly in November 1973 at age 49. Who ownership transferred to is unknown, as is this restaurant's ultimate demise. But it is not listed or advertised anywhere other than the 1976 Spartacus Guide that we have been able to locate.

More information about this business is welcomed from anyone who can contribute it.

Listing in Spartacus
Bicentennial Gay Guide, 1976
(Eros Publishing c1976)
(View other national Gay Guides)



The building as it appeared in 2009
(shorter building on the left)
(Google images)

Relocation article
(GPU News, August 1972)

Only known photo of owner
Otto Schuler (or Scheueler)
(M. Takach)

The building as it appeared in 2011
(shorter building on the left)
(building demolished around 2023)(Google images)

Credits: contents, design and arrangement by Don Schwamb.
Seaway research by Michail Takach.
Last updated: July-2024.

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