M's bar was opened by some of the staff and customers of the former M&M Club after that bar closed. M’s sought to recreate the M&M experience in a new space. An L-shaped space with woodwork and nice ambiance, it was mildly popular for a time, and for some of the M&M's former customers, a favorite spot with familiar faces.

The bar was nicely positioned, about midway between the cluster of several bars at 2nd and National, and a few other bars several blocks farther south near 1st and 2nd and Greenfield. So it was well positioned for the annual gay Pride Parade, and took advantage by making that a big occasion, with live band, food, seating, tent, etc.

But the bar was never really popular with most gays and lesbians. It made an attempt to attract new people with an occasional show, but never took off. As a result, the at-one-time-promised restaurant in one side of the space (left wing in photos/ south extension of building) never was opened.

In late January 2010, the bar closed.

(A book, "LGBT Milwaukee" by Michail Takach, seeks to make the story of LGBT Milwaukee accessible, visible, and portable for future generations--before it is too late. The M&M Club and M's Bar are two of many early LGBT landmarks documented in the book.)