J. Robert Moore, known to everyone as Bob Moore, was an activist in Milwaukee gay life of the 1970's through the late 1990's. He was active in Gay People's Union and many other organizations, and was a founding member of both Milwaukee GAMMA, the Cream City Business Association (CCBA), Cream City Squares, among others.

Shortly after arriving in Milwaukee in 1971, the Princeton alumni quickly lent his energy to existing organizations. He served as treasurer of Gay People's Union, hosted the opening reception for the founding of the Cream City Business Association, served on the board of the Lambda Rights Network, and served as the sports director for PrideFest where he spent countless hours preparing for the Miller Lite Volleyball Tournament. He was to receive PrideFest's Lifetime Achievemnet Award during the festival on August 30 for his overwhelming contributions to the community. (Read article in Milwaukee Journal Sentinel on PrideFest 1998.)

What significantly stands out in Bob's contributions to the community is the number of times he played a key role in the formation of new organizations or served in a leadership capacity. The list is impressive: organizer of the walking component of Frontrunners of Milwaukee; co-founder of the Public Officials Reception Committee; co-founder of Cream City Squares (square dancers); founder and officer of the Log Cabin (Republican) Club of Wisconsin; founder, treasurer, president and newsletter editor of Milwaukee GAMMA (social and sports); co-chair of the first national assembly in July 1978 of Lutherans Concerned- Wisconsin.

In addition to his organizational involvement, Bob was a mentor, advisor and friend to many individuals in the community. One of those was Wisconsin Light editor, Bill Meunier. "When I was first coming out, Bob introduced me to people and gave me good advice," said Meunier. "Later on he was always there with encouragement and support for the projects I've gotten involved with."

In his work life, Bob was a retired Executive Director of the University of Wisconsin- Milwaukee's master of business administration program. For a brief time, he served as a Special Assistant to the Chancellor at UWM.

Moore died at 4:00am on August 7, 1998 at Sinai Hospital, from non-Hodgkins lymphoma. His family was at his side at his peaceful end. Memorial services were held at Milwaukee's Village Church, where he was an active member.