The Finlandia Health Spa is the first men's bath house documented thus far in Milwaukee. Listed in national Gay Guide books as early as 1970, it also advertised throughout the publication of the Milwaukee-based GPU News (1971-1981) as a typical gay bath house, or spa. By 1980, the club advertised as "Le Club Finlandia", advertising "Roman pool, private saunas, swedish massage".

The Spartacus American Bicentennial Gay Guide (1976) described it as: "Private, but take i.d. and you'll have no trouble getting in. Small and active. Mostly gay, but some straights use the place, too.".