The Club Health Spa was founded at a time when many gay men's spas, or bath houses, were opening and enjoying success in the U.S. It advertised itself as "the Midwest's most elaborate bath, featuring private rooms, lockers, steam room, exercise room, TV lounge, game room, dancing, food and drink, and a sun room".

The bathhouse appears to have been opened either by, or in close cooperation with, the popular River Queen bar (as indicated by the fact that the two businesses advertised together, and ads for the Spa referred patrons to the River Queen to pick up identification cards).