History of Gay and Lesbian Life in Wisconsin - Businesses - Spas/ Bath Houses/ Health Clubs
Broadway Health Club
Location: 158 N. Broadway, Milwaukee WI


February 1978
approx. 1981




The Broadway Health Club was a gay "bath house", the type of establishment widely accepted as being a place for consenting men to find anonymous sex.

The Broadway Health Club was located upstairs from the then-wildly popular and legendary dance bar, The Factory. But as with other bath houses, it attracted the attention of the Milwaukee Police Department, which conducted numerous raids on the facility.


Advertisement, February 1978
Milw. Calendar, February 1978

Opening advertisement,
May 5, 1978

Opening advertisement,
BHC membership card

Credits: web site concept, contents, design and arrangement by Don Schwamb.
Last updated: February-2023.

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