History of Gay and Lesbian Life in Milwaukee, Wisconsin - Businesses - Bars and Clubs

 
Mama Roux
Bar Americain & Grill
Location: 1875 N. Humboldt Avenue, Milwaukee WI

Opened:
Closed:

March 1994
early 1999
Clientele:

Male/ female
Bar/ food/ social

 
       
 

Mama Roux Bar Americain & Grill opened in March 1994 on the near East side (a few blocks south of Brady Street). The first advertisement we have located is from June 1994, but the bar held anniversary parties in March 1995 and 1997 and thus we assume it had opened early in March 1994.

However, local LGBT periodicals don't list the bar until mid 1994. The first listing and advertisement appeared in "In Step magazine" issue vol.11-11 dated June 2-15 1994, saying "There's a New Bar in town". The first listing in "Quest magazine" was in issue vol.1-15 dated August 24- Sept. 7 1994, reading "Food served continuously, Closed Sundays. Features Classical music and contemporary jazz. Available for private parties." The local free LGBT periodical, "Wisconsin Light" newspaper, made its first delivery of papers to the bar on October 13, 1994, to the attention of Jim Rodell (believed to be the owner).

The exact meaning of the name intended by the owner is not known; however, 'Mama Roux' translates as "Ginger Mom", and the "Bar Americain" refers to the masculine French version of 'an American' bar. Considering the Cajun food specials on its menu, the bar and restaurant can be presumed to have been influenced by New Orleans bars and cuisine.

Situated about mid-way between Brady Street and North Avenue, and just south of the Humboldt Street bridge across the Milwaukee River, Mama Roux was a popular local-bar destination for east siders; it advertised as "Your Eastside Alternative". The bar was somewhat roomy and thus rather popular for birthday parties and similar gatherings.

The bar also had a very good restaurant, with appetizers, salads and sandwiches. They were known for serving good Cajun food among other items. The bar and restaurant were especially popular for Friday fish fry, serving both cod and catfish.

The bar appears to have closed just before their 5th anniversary; it disappears from both 'Bar listings' and 'Daily Specials' sections of LGBT periodicals early in March 1999.

More information about this business is welcomed from anyone who can contribute it.

Early advertisement
(In Step v.11-16, Aug. 1994)
 
Photo: Customers in the bar
(In Step v.11-18, Sept. 1994)
 

Photos from first anniversary party: owner Jim, the Ghillies, crowd
(In Step v.12-06, March 1995)
 
Photo: employees Dan & Mike
(Quest v.1-24, Dec. 1995)
 

  

Ad showing restaurant Menu
(In Step v.13-01, Jan. 1996)
 
Photo: Staffers
(In Step v.13-01, Jan. 1996)
 
Ad: St. Patrick's Day Party
(In Step v.13-04, March 1996)
 

Ad: Ms. Nelly Mae Jones for Possum Queen
(In Step v.13-06, April 1996)
 
Ad: Amendment 2 Party
(In Step v.13-12, June 1996)
 
Photos: Amendment 2/ 4th of July Party
(Wis. Light v.9-15, July 1996)
 

Photos: some of Championship AIDS Walk team; and Fest City Singers show
(Wis. Light v.9-20, Sept. 1996)
 
Ad: The 70's Party Sequel
(Wis. Light v.9-20, Sept. 1996)
 
Mention: Mama Roux had some 250 walkers for AIDS Walk with Grand Marshall Bette Midler
(In Step v.13-19, Oct. 1996)
 

Photo
(In Step v.14-06, March 1997)
 
Article: just celebrated 3rd anniversary
(In Step v.14-06, March 1997)
 
Ad: PrideFest, Possum Queen Mud Wrestling
(In Step v.14-11, June 1997)
 

Ad: Customer Appreciation Party, Dress like your Mama contest
(In Step v.14-18, Sept. 1997)
 
Ad: Mama Does Leather, Again party
(In Step v.14-24, Nov. 1997)
 

Ad: Boogie Fever thrid annual 70's party; Booty Call
(In Step v.15-12, June 1998)
 
'Family' Photo
(In Step v.15-18, Sept. 1998)
 
Inside the bar: then In-Step photographer Jamie Taylor (center) with a customer and bartender (camera is pointing to SE)
(photo courtesy Jamie Taylor mid-1990s)
 
Photo of Mama Roux team for "AIDS Walk" with the ARCW staff (date unknown):
3rd from left: Joe St. Clair of Mama Roux staff; front row right:
Patrick Flaherty & Marge Beil of ARCW
(from Jerry Johnson Collection)
 
 


First known ad
(In Step v.11-11, June 1994)
 


Mama Roux Calendar for Dec. 1996
 


Building, c2004 (facing SW)
 

Credits: web site concept, contents, design and arrangement by Don Schwamb.
Last updated: September-2022.

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