Go to: 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980, 1981, 1982, 1986
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1973 |
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Earliest known Advertisement:
(identical ad ran until early-1975)
Note text: Four bartenders; work on a big production on the dance floor;
"For those who appreciate large dimensions, 2400 square feet of good times..."
"If you want to make it, make it at The Factory;
If you want it made, someone at The Factory can make it with you."
(GPU News, May & Oct. 1973)
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Halloween contests/ shows hosted by Tiger Rose:
First evening: Costume contests, Mr. Groovy Guy contest (won by Jeff Schulz);
Second evening: Miss Gay Milwaukee contest (won by Sandi Alexander; first runner up Josie Carter);
special friendship award from Miss Joey presented to Josie Carter
(GPU News, Nov.-Dec. 1973)
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1974 |
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Interior photos of The Factory bar
(see closeups of each to right and below)
(GPU News, Dec. 1974)
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Interior photo: main island bar
facing approx. north from just inside entrance
(GPU News, October 1973)
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Interior photo: main island bar
facing approx. west from doorway to restrooms
(GPU News, October 1973)
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Interior photo: stage in back room
facing approx. west
(GPU News, October 1973)
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Interior photo: back room bar
facing approx. east
(GPU News, October 1973)
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1975 |
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Advertisement
(GPU News, March 1975)
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Ad: signals remodeling into 'The Inferno'
(Note the drawing of a dragon head
snorting smoke; but many customers thought it
looked more like a devil's head!)
(GPU News, Sept. 1975)
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Tickets for annual Halloween Show
on sale at 'The Factory'
(GPU News, Sept. 1975)
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Ad: professionally designed ad for The Inferno debuts
(GPU News, Nov. 1975)
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1976 |
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Advertisement for "The Inferno"
(GLIB magazine issue 1, August 1976)
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Bar Guide listing Inferno (Factory) reads:
"Boogie down with the snorting dragon and nightly gang. Weekends offer second dance floor"
(GLIB magazine issue 1, August 1976)
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Bar News column (toward end) reads:
"The dragon is gone. The Inferno reopened after a remodeling right after the first issue of Glib had been distributed... The look is now mirrors and lots of colored lights."
(GLIB magazine issue 2, August 1976)
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1977 |
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Article: MCHR to hold benefit at The Inferno
(GPU News, May 1977)
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Ad: bar now being called 'On Broadway'
(GPU News, June 1977)
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MHRA event at Factory/ On Broadway
(GPU News, Sept. 1979)
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Article: MHRA schedules fundraisers
(GPU News, Oct. 1977)
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Article and photos from MHRA fundraisers
(GPU News, Nov. 1977)
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Ad for Health Club references 'On Broadway Bar' at bottom of ad
(GPU News, Nov. 1977)
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1978 |
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Advertisement for "The Factory"
(Milw. Calendar issue 1-01, Feb. 1978)
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Ad announcing opening of Broadway Health Club (BHC) above the Factory
(Milw. Calendar issue 1-01, Feb. 1978)
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Ad announcing opening of Broadway Health Club (BHC) above the Factory
(GPU News, Feb. 1978)
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Advertisement for Broadway Health Club
(Milw. Calendar issue 1-04, March 1978)
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Ad: "B.H.C."/ Broadway Health Club
Grand Opening Specials
(Milw. Calendar issue 1-07, May 1978)
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Article: Broadway Health Club Raided
(GPU News, June 1978)
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Editor: upcoming court hearings about
Broadway Health Club raid
(Milw. Calendar issue 1-09, June 1978)
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Article: Tiger Rose Birthday Show
with Kelley Michaels, Mama Rae, Sandi Alexander
and 'The Lovebirds' from Cleveland Ohio
(GPU News, June 1978)
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Ad: "The Factory/ The Only Disco/ ON BROADWAY"
(Milw. Calendar issue 1-10, June 1978)
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Bar Guide Map shows
small drawings of each bar building
(Milw. Calendar issue 1-10, June 1978)
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1979 |
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Ad: Tiger's Birthday Show
(GPU News, April 1979)
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Seeking info about death of bouncer 'Tiny'
after leaving The Factory late Friday April 20
(Milw. Calendar issue 2-33, May 1979)
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Obituary, bouncer James W. Kallas ('Tiny')
after leaving The Factory late Friday April 20
(GPU News, June 1979)
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Article: Charges dismissed against one suspect
for death of James W. Kallas ('Tiny');
main suspect still being sought
(GPU News, July 1979)
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Article: Suspect 'Robert Fuchs' arrested
for death of James W. Kallas ('Tiny')
(GPU News, August 1979)
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Article: 'Robert Fuchs' convicted
for death of James W. Kallas ('Tiny')
(GPU News, May 1980)
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1980 |
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Ad: BAM Bar Crawl to Chicago
(BAM = Business Assoc. of Milw.,
group of business owners)
(GPU News, Jan. 1980)
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Photos: BAM bar crawl to Chicago;
Bottom: Factory owner Chuck Balestreri tries to
round up bus riders for trip back
(Milw. Calendar v. 3-16, Aug. 1980)
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Photo: bartender Bobby Brugger
(Milw. Calendar v. 3-18, Aug. 1980)
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Ad: The Factory's Loading Dock
(Milw. Calendar v. 3-22, Oct. 1980)
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Photos: Jim Van Beck (lights),
and Ron (DJ)
(Milw. Calendar v. 3-24, Nov. 1980)
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Ad: Happy Holidays
(Milw. Calendar v. 3-26, Dec. 1980)
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Article: bouncer Dennis K. Wesela shot, killed at The Factory
(Milw. Journal, Dec. 26 1980)
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Article: John M. Pegelow charged with
first degree murder of bouncer Dennis K. Wesela
(Milw. Journal, Dec. 27 1980)
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Obituary for Dennis K. Wesela
(Milw. Journal, Dec. 29 1980)
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Account of Factory owner Chuck on events leading to shooting of Dennis K. Wesela
(as related by Paul DeMarco to Don Schwamb)
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1981 |
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Cover photo: activist Lenny Broberg
(Gay Milwaukee v. 4-01, Jan. 1981)
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Cover article: activist Lenny Broberg
co-producing benefit show at Factory for a gay community center
(Gay Milwaukee v. 4-01, Jan. 1981)
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Ad: "Sexual, Pulsating, Productive"
(Milw. Calendar v. 4-06, Feb. 1981)
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Article: Wesela murder prompts meeting with D.A. Michael McCann
(GPU News, Feb. 1981)
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Article: "Unite against assaults"
(GPU News, Feb. 1981)
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Ad: "Uncle Vinty Wants You"
(Gay Milw. v. 4-06, April 1981)
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Photo of Factory owner Chuck Balistreri
at "Chuck Roast", a benefit by BAM for
Gay People's Union building fund
(GPU News, Feb. 1981)
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Photos: roast of Factory owner Chuck
(GPU News, Feb. 1981)
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Ad: Live entertainment in the Loading Dock
(Gay Milw. v. 4-07, April 1981)
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Photos: Loading Dock kicks off Sunday Night Live shows
(Gay Milw. v. 4-07, April 1981)
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Ad: Live in the Loading Dock:
Snopek electronic rock
(Gay Milw. v. 4-08, May 1981)
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Ad: Live in the Loading Dock:
R & B Cadets, Four Play
(Gay Milw. v. 4-09, May 1981)
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Ad: Live in the Loading Dock:
Four Play, & Horray for Hollywood
(Gay Milw. v. 4-10, May 1981)
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Ad: Hello Dolly and Halloween parties
(Our Horizons v. 1-03, Sept. 1981)
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Ad: Party to welcome H.I.T. Bowlers
(Holiday Invitational Tournament)
(Escape v. 4-11, Nov. 1981)
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Ad: 3rd annual H.I.T. tournament party
(Escape v. 4-11, Nov. 1981)
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Photo: 'Ski' at a benefit
(Escape v. 4-11, Nov. 1981)
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Article: show 'Hooray for Hollywood II' show
to benefit for Dennis Wesela Memorial Fund
(Escape v. 4-11, Nov. 1981)
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1982 |
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Photo: GAMMA members at Valentine's Day dance
featuring disco music from the 1970's
(this site's webmaster Don Schwamb at far left in photo)
(Escape v. 5-04, Feb. 1982)
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Ad: Second Shift/ Cruise Shift
(Escape v. 5-04, Feb. 1982)
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Ads/ Calendar listings for F.I.S.T. event
(unknown what F.I.S.T. was, but many bars and organizations participated.)
(Escape v. 5-04, Feb. 1982)
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Ads & Articles: Factory employee Ron Geiman's upcoming "Transfer of Enslavement":
leaving The Factory to work for 'Escape' publication
(Escape v. 5-06, April 1982)
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Daily specials section with small ad for Geiman move
(Escape v. 5-07, April 1982)
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Photo: Factory employee Ron Geiman's "Transfer of Enslavement" party
(Escape v. 5-07, April 1982)
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Photo: Greg Glomski (on right), manager of
Factory Machines softball team, wins events.
Also shown: Jim Swanee, Tom Salszeider, Frank Reid
(Escape v. 5-08, April 1982)
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Ad: reminding people (especially Illinois readers)
that Wisconsin's legal drinking age is 18
(Escape v. 5-08, April 1982)
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Photo: Factory owner Chuck changing beer barrel
(Escape v. 5-08, April 1982)
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Messages column: early 1980's mode of messaging others
(Escape v. 5-08, April 1982)
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Ad: reprinting Milwaukee Journal praise of The Factory
(full text reprinted on main Factory page)
(Escape v. 5-09, May 1982)
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Speaking Sports column: describes typical
Factory teams' involvement in softball season
(Escape v. 5-09, May 1982)
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Daily Calendar column:
note frequent Factory listings and small in-column ad
(Escape v. 5-09, May 1982)
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Flyer announcing upcming closure of The Factory
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1986 |
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Article: former 'Factory' space to be converted into Theatre X
(In Step v.3-03, Feb. 1986)
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Go to: 1973, 1974, 1975, 1976, 1977, 1978, 1979, 1980, 1981, 1982, 1986
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