History of Gay and Lesbian Life in Wisconsin - Businesses - Bars and Clubs outside Milwaukee

Cheri's Back East
Location: 508 E. Wilson Street, Madison WI



Female/ male
Bar/ social



Variously advertised as "Cheri's Back East" and at times simply as "Back East", little is known about this business by the webmaster. More information about this business is welcomed from anyone who can contribute it.

However, media listings indicate that sometime in 1989, "Back East" relocated to 3054 W. Washington St., and was briefly called "Back East II". Then Back East II was renamed 'Club 3054' in February 1990. According to the "Steppin' Out" article (see link to right):

    "Back East II is now called Club 3054, which matches their address on East Washington Avenue, right off the Hwy 30 exit from I94-90. Very convenient to get to from points east and west, even for those of you who get lost easily in the Mad City's confusing street patterns. Cheri and her staff have moved to a cavernous space that has separate rooms for the main bar, big-screen TV, game room, pool room, and dance hall with its own service bar. Food will be coming soon, and Cheri is already outlining plans to carve out a basement L/L bar. You'll find a nice mixture of both men and women, and the bar opens at noon 7 days a week with lots of specials."

Ad: Specials and events
(In Step volume 3-12, June 1986)
Photos: first Jock Strap contest
and Advertisement: Bartenders Contest
with guest bartender Rodney Scheel (of Rod's bar)
(In Step volume 4-19, Nov. 1987)
Ad: Christmas & New Years
(In Step vol 5-23, Dec. 1988)
Ad: Happy Hour, St. Patrick's Day, Bar Crawl
(In Step vol 6-05, March 1989)

Ad: Super Bowl Party,
Pool Tournament,
Valentines Day
(In Step vol 3-01, Jan. 1986)

Steppin' Out blurb about Back East II
now being called Club 3054
(In Step vol 7-03, Feb. 1990)

Credits: contents, design and arrangement by Don Schwamb.
Last updated: March-2024.

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