1989 was the second year of operation of the new Milwaukee Lesbian/Gay Pride Committee (MLGPC).

In June of 1989, approximately 500 people marched the two miles from the Walker's Point bar district, past City Hall, and to Cathedral Square for a rally where another 500 people had gathered.

This particular event generated a great deal of controversy in the City of Milwaukee, especially when the proclamation from Mayor John Norquist ended with the words, “We are proud of who you are.” Both the mayor and county executive were threatened with recall campaigns initiated by religious-based conservative groups. By the end of the day, the MLGPC march and rally was the opening story on all three major news telecasts and featured on the front page of the Sunday Milwaukee Journal. However, the experience did not deter planners for the following year. In fact, the experience turned out to be a rallying point for many people in the LGBT community, spurring more people to get involved with the community. The city could not ignore its LGBT citizens because the LGBT community would no longer allow it.

The Board of Directors for 1989 Pride was (in the order they were listed in the Pride Guide):

• Miriam Ben-Shalom
• Kevin R Quadin
• Don Clabots
• Tim Strum
• Susan Cook
• Gary Wells
• Jerry Johnson