Milwaukee Journal Friday, April 23, 
Accent Section 
'IN' SPOTS 

A Place to Dance 

Much of the Factory's reputation comes from its dance floor, considered by some to be the best in the city. lt's not unusual to see many couples, often of the same sex, dancing for hours on end. 

The Milwaukee punk-rock scene had its beginnings at clubs attended primarily by gay patrons because of their reputation for being "wide open." Before a club catering to local punks existed, they found that gay bars were the only haunts that smiled on black leather pants and mauve hair. 

Although the floor space for dancing is hard-fought for, the light shows and selection of music make the elbowing seem worthwhile. 

To dance at The Factory is to experience trance on a plane, outside the normal dimension, where music and light meet anmd fuse into into glowing, pulsating ether. Colors collide with each other, merging into colors yet unnamed.

The combination of a sophisticated lighting system with tasteful sets of disco and new wave inspire sensations that transcend the sum of The Factory's parts. 

Conversation is painful and best avoided, as the awesome sound system renders inaudible any words not shouted directly into a neighboring ear. Non-verbal communication is used by necessity as well as by choice. 

Located near Commission Row, at night an empty district of close-packed warehouses and dark streets, The Factory has a sense of uniqueness, a feeling apart from the outside world. 

And Now . . . 

LIVE ROCK/DANCE BANDS ON WED. & SUN. 9 PM—? 
NO COVER 
THE FACTORY 
158 N. Broadway 278-7030